A new programme of bespoke support to help businesses that have addressed new needs during the pandemic but now need help to re-adjust to a post-lockdown market has been launched in Sheffield.

The 12-week programme, branded ‘Project21’, will start on 15th March and support up to five businesses. Those applying can be individuals who want to validate a new idea and develop it into a viable business, or startups and small businesses who want help to ensure sustainability post-lockdown.

The programme is provided by non-profit Sheffield Technology Parks (STP), which has been supporting and growing digital tech companies in Sheffield for over 30 years, including running entrepreneurship and business incubation programmes.

Tom Wolfenden, CEO of STP, said: “Over the past 12 months we’ve seen many businesses flourish and grow due to unexpected changes in consumer behaviour. New markets have emerged and new online products and services created to manage demand from locked-down customers. Now with the rollout of the vaccine, it’s likely customer behaviour will change again, so businesses will need to be agile and flex their offers. We can help by providing an objective perspective, tools and approaches, as well as an immediate and extensive business network.

“We’re particularly interested in businesses that have addressed new needs resulting from the pandemic, using technology tools or platforms to deliver their products or services. We will be looking for feasibility, commercial viability and the ambition of the business owner or team to grow the business.”

The Project21 programme will offer access to expert mentors, business coaching and a structured programme tailored to each business. The five businesses will work together as a cohort and share successes with each other. The programme will help entrepreneurs and businesses to validate products and services, develop growth strategies and review their business model, as well as improve pitching.

To apply, business will need to register interest then complete a simple form within 48 hours.

To start the application process, please visit: https://shefftechparks.com/project21

The closing date for applications is Monday 8th March 2021.