2nd February - How to Get More Visitors to Your Website
Specifically designed for small businesses who would like to drive more visitors to their website and understand how to analyse and improve their results in Search Engines. The session will include:
• What is Search Engine Optimisation (SEO)
• How can SEO rank be improved?
• Content is King
• Google Analytics
• Metrics and Benchmarking
• Understanding Goals and Conversions
• Reporting and Tracking

2nd February - Selling Products online
Designed for small businesses that are new to selling online and want to know more and thinking about launching an e-commerce site or about to start an e-commerce business. The session will include:
• What is e-commerce
• Shop Front and Customer Journeys
• Shopping Cart and Shopping Cart Abandonment
• Payment Gateways
• Order Fulfilment
• Security
• Legal Issues and Compliance

6th February - Digital Marketing
For businesses who want to take the next step from having an online presence to developing an effective digital marketing strategy. This session will include:
• Traditional vs Digital Marketing
• Micro and Macro Environments
• Relationship Marketing and CRMs
• Content Marketing (including Blogging and Storytelling)
• Customer Journeys and Experience Management
• Campaign Planning and Analysis

16th February - Managing Your Business Using Online Tools – Cloud for Small Business
This session is specifically designed for businesses who want to know about options to rent software rather than having to purchase in order to manage administration effectively – for example creating documents, managing diaries and managing projects. The session will cover:
• The options – Free vs Paid subscription / choosing the right subscription
• Basic Office Applications – Documents, Spreadsheets, Presentation, and more
• Team Sites / SharePoint
• Google Drive / OneDrive
• Email
• Calendars and Scheduling
• Google Plus, Hangouts, Yammer and Skype

16th February - Working Smarter – Managing Workloads and Planning Projects Online
This workshop is designed to give you an insight in to the tools and apps available to help you manage projects and resources online. It will show you ways that you can work more effectively and gain real-time feedback on how your team is performing. Areas covered include:
• Time tracking tools and the GTD (Getting Things Done) model
• File Sharing and Collaboration (Dropbox, Google Drive, OneDrive)
• Managing projects with online spreadsheets
• Microsoft Project online
• Other Project Management Tools (Basecamp/Zoho/Trello)
• Online meetings with Skype and Google Hangouts

27th February - Online Advertising – When and How to Use Paid Adverts on Social Media and Other sites

This workshop is designed to help you enhance your online presence and gain more customers through paid adverts on search engines, social media and other sites. The session will cover how to plan campaigns and how to track their success for maximum return.

To find out more, discuss your business and book a place, ring 0800 043 5522 or 0114 224 5000 or email: BusinessSheffield@sheffield.gov.uk

Full details on the Digital Direction site here:
http://www.digital-direction.biz/workshops